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The Aldi shopper took to social media after spotting the X-rated detail.
Keith Bean shared a picture of the Peppa Pig ice cream on Twitter saying: “@AldiUK I was very happy to see these in your supermarket, but perhaps not as happy as Peppa is….”
Aldi Stores UK replied saying: “Keith that is an ARM.”
Many other users took to social media to share their thoughts on the controversial design.
Specsavers commented: “Doesn’t look like one to us.”
Sal Robins said: “Seeing as Peppa’s a girl it can’t be anything else but her arm.”
Twitter user @Wishingstaar commented: “I bought these and had to lie to my daughter about why I was having a little chuckle to myself…
“Oh, ice cream tickles my throat.”
Nick O’Leary said: “Looks nothing like Peppa.”
User @LlamaDramah agreed: “Looks nothing like an arm either.”
Another user, @blnbyheidi, commented: “Ommmgg it was clearly an arm until I read the entire message and now I can’t see it as anything but the initial suggestion lollllllll”
Another user added: “Keith is just referring to Peppa’s huge smile.
“No idea what her arm has to do with it?!”
To what another one replied: “One can forgive Keith for mistaking it as something other than an arm.
“Sometimes a design on paper or computer doesn’t work physically when put into practice.”
“I say mine’s like an arm too,” added a third.
“Now I just can’t unsee it.”
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