Aldi sends Cuthbert the Caterpillar on charity skydive
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Aldi’s famous caterpillar cake is landing back into stores nationwide today following the cake controversy with Marks and Spencer. It comes as a contribution of the supermarket’s efforts to raise funds for Teenage Cancer Trust.
Shoppers can also donate to Cuthbert’s sponsored skydive which took place last week to mark the return to shelves.
Richard Thornton, communications director at Aldi, said: “Cuthbert has been the centre of global media attention.
“We felt a dramatic return was called for to celebrate him coming back to our stores. And it doesn’t get more dramatic than jumping from the sky at 50mph.
“Our loyal shoppers have really backed Cuthbert during these last few weeks and we can’t wait to bring a limited edition version of him back to reunite him with his fans and thank everyone for their support, while also raising money for charity, including our partner Teenage Cancer Trust.”
The indulgent chocolate cake is filled with smooth buttercream swirls and covered in a milk chocolate shell.
Cuthbert also has a white chocolate face and feet, and is topped with colourful mini chocolate drops across his back.
The cake will be priced at £4.99, with all profits being donated to the charity.
Taking to Twitter to share their thoughts, Aldi shoppers praised the supermarket for bringing the cake back.
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One person said: “I love that they’ve got him back in the supermarket, for such a good cause too.”
Another wrote: “@AldiUK yay for Cuthbert, hope I can find him!”
Another tweeted: “I hope the cake isn’t too hard to find!”
“Looks so scrumptious,” said a fourth.
The news comes after Marks and Spencer started legal action against the discounter last month because of the similarities between Cuthbert and M&S’ Colin.
Marks and Spencer has three trademarks relating to Colin, which it believes means Colin has acquired and retains an enhanced distinctive character and reputation.
At the time, a spokesperson for the supermarket said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“So we want to protect Colin, Connie and our reputation for freshness, quality, innovation and value.”
In other Aldi news, the supermarket has shared its shopping rules after the country enters its third stage of Boris Johnson’s roadmap out of lockdown.
Aldi regularly updates its shoppers with rules on its website.
The current rules include wearing face coverings as well as socially distancing from other customers, which have been in place for some time now.
According to the retailer, it will continue to ban customers who refuse to wear a mask, unless medically exempt.
Aldi will also continue to limit the number of customers in store and will use its traffic light system to monitor shopper numbers.
The supermarket said: “To minimise the number in store at any one time, we ask that you shop alone where possible.”
This will also help to reduce the queues outside.
Throughout the past year, the discounter has expanded its Click & Collect service, which sees customers being able to pick up groceries from their local store, contact-free.
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