With the pandemic’s widespread disruption of food supply chains meant the market for what they harvest dried up overnight, 2020 has been a rough year for America’s farmers for reasons beyond their control. While the government has stepped in to buy up some surplus crops to help, that won’t solve the problems plaguing a line of work that’s fraught with challenges even under normal circumstances.
In an effort to provide some level of help, AB-InBev brand Busch is showing its support and raising funds with a limited edition Busch Light can that depicts America’s most popular crop: corn. While the beer thankfully won’t taste any more like corn than it normally does, the bright-yellow rebranding is a show of support to nonprofit organization Farm Rescue, which offers “free harvest assistance to farm families… experiencing a major illness, injury or natural disaster” according to the Salina journal. In its 15-year history, Farm Rescue has helped nearly 700 family-owned farms stay afloat during tough times.
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While the corn-themed partnership might seem unexpected, beer brands like Busch are heavily dependent on the crop and the American farmers who harvest it. As Anheuser-Busch’s website puts it, “Corn is an important ingredient in many of our value beers. We buy roughly 16 million bushels of corn each year because it is a critical ingredient in Busch, Busch Light, Natural Light, to name a few.”
Helping out with Busch’s partnership with Farm Rescue couldn’t be easier or, honestly, more enjoyable. Literally all you have to do is buy a corn-themed pack of Busch Light between now and the end of 4th of July weekend, and a dollar will be automatically donated to Farm Rescue (Up to $100,000). That money in turn will go to help farmers in Iowa, Minnesota, Montana, Nebraska, the Dakotas, and Kansas during these unprecedented times.
So if you’re having a tough time deciding between brands of budget light beer over the next few weeks, opt for the one that will specifically support a worthy cause. Maybe it’ll make that corn-brewed beer taste just a little bit sweeter.
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