Cinnamon Toast Crunch and Milk Bar Team Up to Make Cinnamilk


Cinnamon Toast Crunch + Christina Tosi? I mean, have you ever heard of a sweeter combination?

The Milk Bar store is a place where whimsey and childhood cravings take on an unexpected dessert form, and the latest brain-child of the renowned pastry chef and dessert mastermind behind it all, Christina Tosi, is a drink crafted to taste exactly like the milk at the bottom of your bowl of Cinnamon Toast Crunch cereal. 

WATCH: How to Make Cinnamon Toast Crunch Toast

Tosi, an award-winning pastry chef, is a known innovator in the cereal milk arena—her Cereal Milk Soft-Serve (flavored with cornflakes) was her original creations at the dessert bar’s first location in East Village. It has since turned into one of the brand’s phenomenons, next to Milk Bar Pie, of course. For her next trick, she’s replacing cornflakes with one of America’s most recognizable cereals to make an at-home beverage mix and two Cinnamilk-inspired Milk Bar creations. 

Mindy Murray, senior marketing communications manager for Cinnamon Toast Crunch told Business Wire. “By partnering with Milk Bar, we’re elevating Cinnamilk beyond the cereal bowl, delivering three new indulgent treats. Each of the dessert items puts a unique spin on the iconic cinna-sugar flavor combination, offering fresh ways to savor our cereal this holiday season,” said Mindy Murray, senior marketing communications manager for Cinnamon Toast Crunch, in a press release.

An epic new way to enjoy Cinnamilk is finally here! ✨ We've partnered with @milkbarstore on a limited-edition do-it-yourself beverage mix, available at the link in our bio NOW. Also, this weekend, we're dropping 1 of 2 new @milkbarlab creations, Cinnamon Toast Crunch Milk Bar Pie. Get it in select stores through Sunday!

A post shared byCinnamon Toast Crunch (@cinnamontoastcrunch) on

To get in on this special-edition collab, visit Milk Bar Store and purchase Cinnamon Toast Crunch Cinnamilk for $7 a bottle. However, if you can’t make it to of their 16 locations, a DIY version of the cinnamon-sugary beverage is available online. This drink mix will make the perfect hostess or holiday gift for your friend with a sweet tooth, as long as you grab the limited-time product before it’s gone.

While you’re at it, be sure to peruse the online Holiday Shop, which is serving up signature creations from Peppermint Bark Cake to Pumpkin Dulce De Leche Truffles. According to the website, they’ll ship these heavenly treats to your doorstep overnight, nationwide, six days a week.

Time to gift your future self. Splurge on $100 worth of cookies, cakes & truffles, and get $15 in credit added to your account. Link in bio to get your dessert on!

A post shared bymilk bar (@milkbarstore) on

Also available at the NY, LA, and DC flagship stores are two brand new desserts featuring the beloved cereal. The Cinnamon Toast Crunch Milk Bar Pie (available December 5-8) is a cinnamon-sugar take on the brand’s namesake pie, complete with a Cinnamon Toast Crunch crumbly graham crust, while the Cinnamon Toast Crunch Marshmallow Cookie (available December 19-22) is a buttery, cinnamon-y, gooey holiday treat.

“Milk Bar is a place to escape and enjoy endless possibilities,” said Tosi in a press release. “Cinnamon Toast Crunch is one of my childhood favorites, and the flavors and textures it brings spark my imagination every time.”

Read more: How to Make Homemade Cereal Milk Lattes

Source: Read Full Article