‘Iconic’: Ferreo Rocher launch first chocolate bar in the UK – and it’s taken 300 recipes

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Inspired by the brand’s iconic Ferrero Rocher, the company is launching its first ever range of premium chocolate bars. Launching this month, customers can pick up the luxurious chocolate bars in three different flavours. 

The iconic taste of Ferrero Rocher, which is loved all over the world, is launching in a 90 chocolate bar form.

With three flavours to pick from, customers can indulge in either white chocolate, milk chocolate or dark chocolate with 55 percent cocoa.

It has taken three years and a team of 50 people to develop the chocolate bars who have tried and tested more than 300 types of recipes before finding the right one.

The new bars feature domes of luxurious chocolate and different layers inside.

The chocolate bars consist of a refined chocolate base as well as a soft, creamy filling and a top layer of chocolate mixed with crunchy pieces of hazelnuts. 

Enrico Martini, Category Director, Ferrero Pralines UK & Ireland, said: “With the launch of the new Ferrero Rocher bars, we wanted to offer a new taste experience inspired by one of our most iconic brands that is loved all over the world.

“Our expert team has been dedicated to crafting a new innovation that delivers the impeccable quality and taste that Ferrero Rocher prides itself on.

“We are excited to hear what our fans think about our new luxurious bars.”

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The milk and dark chocolate varieties will be available nationwide in Tesco Main Estate from August 9.

All varieties will then be available nationwide in major retailers from September.

Costing just £2 per bar, chocolate fans have taken to social media to share their thoughts on the news.

One person said: “I love Ferrero Rocher chocolate so this will be nice change!”

Another wrote: “This is iconic, I can’t wait.”

Kinder also recently launched a new chocolate product called Kinder Cards.

Leonardo Bertelli, Category Director at Kinder, said: “Kinder Cards have proven a huge hit across Europe and we’re really excited to bring this delicious yet delicate treat to the UK this summer. 

“They really are the perfect biscuits; deliciously thin, tasty and ideal for families.”

Made from delicately thin cocoa and milk wafers, the biscuits have a creamy milk and cocoa filling.

In other food news, Greggs is launching a new food item this week, and it is plant-based.

Following its success with its vegan sausage roll, Greggs recently unveiled its newest vegan food item, which launches on August 5.

The Vegan Sauce, Bean and Cheese Melt consists of pieces of vegan sausage, beans, and two types of vegan cheese inside a golden puff pastry pocket.

Costing £1.60, it is the plant-based version of the company’s iconic Sausage, Bean and Cheese Melt, which has been popular for years.

Hannah Squirrell, Customer Director at Greggs, said: “The latest addition to our menu gives customers another vegan friendly alternative to one of our most iconic menu items.

“As we expand our vegan options with the launch of our new Vegan Sausage, Bean, and Cheeze Melt, we mark another milestone as we continue with our journey to become our customers’ favourite destination for food-on-the-go.”

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