Jelly Belly Just Rolled Out Fiery Hot Jelly Beans


If there’s one thing you can count on in the world of jelly beans, it’s that Jelly Belly will always take things just a bit too far. From unorthodox flavors like buttered popcorn and rosé to the puzzling existence of jelly bean-inspired seltzer, they’re a company who seems to love creating products that almost nobody asked for.

So it’s perhaps not that shocking that these demented confectioners decided that what the world really needs is a bunch of insanely spicy jelly beans.

Enter the BeanBoozled Fiery Five Challenge. Much like the progressively spicier hot sauces from the popular interview series (and soon to be game show) Hot Ones, the Fiery Five will test the heat tolerance and courage of anyone who dares to take on this jelly bean inferno through a series of increasingly caliente candy beans.

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In order to mentally prepare yourself for the Fiery Five, you should probably know what kind of flavors you’ll be facing. On the mild end of the spectrum is the sriracha flavor, which almost seems like it could work in a normal variety bag of Jelly Belly beans. The ramps up from there, with jalapeno, cayenne, habanero. Things reach their potent peak with the dreaded Carolina Reaper, a flavor based on a pepper known to bring even the bravest spice eaters to tears. The packaging doesn’t look like it lists any specific Scoville ratings for those keeping score at home, but you can bet that these things pack a wallop.

While each 3.5-ounce box can certainly be something you torture yourself with on your own, the design of this thing is meant to inspire gameplay. An included spinner wheel is the perfect way to get you and some friends together to see who can handle the most heat.

So if you’re looking for a meatless way to challenge yourself to eat hot things, this might be just the ticket. Or you can be an awful troll and buy some of the 1.6 and 1.9-ounce hot bean options that’ll also be available and just randomly slip them into normal variety packs. It’s up to you whether you choose the path of good or evil.

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