Skittles is prepping ultra early for the spookiest time of the year. It’s barely August and the brand just released “rotten” Zombie Skittles.
The Halloween-themed mix features five fruity flavors: Petrifying Citrus Punch, Mummified Melon, Boogeyman Blackberry, Chilling Black Cherry, and Blood Red Berry.
“What’s so rotten about fruity candy,” you say? The sixth flavor is where they get ya. There are hidden “repulsive” Skittles in each bag that apparently taste like a rotting corpse.
The flavor “will reveal itself only once you’ve started to chew,” a press release states. “It’s an utterly disgusting taste experience that will elicit strong reactions from anyone and everyone daring enough to try it.”
Skittles is launching a challenge in honor of the Bertie Botts Every Flavored Bean-esque candy. As part of the launch, fans are encouraged to record their experience as they try the hidden flavor and then share on Instagram using #DareTheRainbow and @skittles.
“Our fans love Skittles not just for its delicious fruity flavors, but for the irreverence and sense of humor for which the brand is known,” said Rebecca Duke, Skittles Senior Brand Manager, Mars Wrigley U.S. “This Halloween, we wanted to give our fans the ultimate rotten twist on the candy they know and love, challenging them to test their bravery over a bag of Zombie Skittles.”
The seasonal Skittles will be available in retailers across the U.S. in three sizes this month.
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