Watch out, chocolate bunnies—while we’re still about two months out from Easter, that hasn’t stopped candy companies from cranking out plenty of new treats for the holiday. We’re talking new M&M’s, churro-flavored eggs from Russell Stover (more on that in a minute), and a slew of Peeps you’ll want to include in your Easter basket. Marshmallow was definitely a prevailing theme this year (in competition with Peeps, perhaps?), as were some truly unique flavor combinations—see the full candy roundup below, and keep checking back as we add more in the weeks leading up to Easter.
M&M’s
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White Chocolate Marshmallow m&m’s are silently hopping onto shelves soon! While working at Target last night, boxes of these came off the truck out of nowhere. Said “Display immediately” on the box, but the Valentine’s aisles aren’t quite cleared yet, so it’s only a matter of time before these begin being stocked. • ⚪️ It’s a good thing that these m&m’s are labeled as WHITE CHOCOLATE marshmallow, because the white chocolate is definitely the most prominent flavor you taste here; with the slightest hint of marshmallow. In fact, if we were trying these blindfolded, we would guess white chocolate way before guessing marshmallow was also in it. But that’s just us! Can’t wait to see what other people’s thoughts are on these. #mnmtwinzSnacks . . . #mms #mandms #whitechocolate #whitechocolatemarshmallow #chocolate #chocolatecandies #snack #candy #marshmallow #junkfood #eatingfortheinsta #instagood #foodstagram #snack #sweet #sugar #Hungry #Snack #SoYummy #foodie #foodporn #Easter #EasterCandy #lickyourphone
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According to Insider, white chocolate marshmallow M&M’s have hit Target this Easter season, which apparently taste more like white chocolate than marshmallow, and come in three colors: white, blue, and a beige-y color.
Russell Stover
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New Russell Stover Eggs to help with your Easter weight gain — Cinnamon Sugar Churro and Lemon Pucker. Spotted by Rachel C at Walgreens.⠀
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If you’re into cinnamon and sugar, look no further than Russell Stover’s new churro marshmallow eggs, which are exactly what they sound like—churro-flavored marshmallow eggs, wrapped in a candy shell. The Daily Meal reports that the churro egg is starting to appear in local stores.
Peeps
This is a busy year for Peeps, and fans will find several new flavors (and candies!) this spring. Nationally, there are three additions to the Peeps marshmallow family—pancakes & syrup, cotton candy, and orange sherbet flavored Peeps Delights dipped in crème-flavored fudge (so basically, Creamsicle). There are also four new Peeps exclusively launching at select stores, including root beer float marshmallow chicks at Kroger, and Peeps Filled Delights in a chocolate caramel swirl flavor. Plus, Peeps jelly beans and milk chocolate bunnies will also be a thing—so you have Peeps to thank when you’re filling up Easter baskets.
Dove
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New White Chocolate Carrot Cake Dove Promises are also out at Target! Hopefully these can live up to the former Carrot Cake M&M's.
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If you’ve ever wondered how carrot cake and chocolate would go together, you’re in luck—Dove White Chocolate Carrot Cake Promises have launched exclusively at Target, first spotted by @candyhunting on Instagram. The label says that they come with graham-flavored crisps—and, considering how much bunnies supposedly love carrots, it’s a fun way to get into the holiday spirit.
Cadbury
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New Cadbury Shimmer Mini Eggs are out for Easter! It feels weird saying that considering it's only the beginning of January. Found them at Target on an endcap behind the Valentine's section.
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Earlier this year, Cadbury announced its new “Shimmer Mini Eggs,” which are milk chocolate eggs coated in a sparkling, pastel candy shell. They’ll make a pretty addition to your Easter candy haul, and they’re tasty too—we got to try them out and gave them a thumbs-up.
This list will be updated as more information becomes available.
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