{"id":8452,"date":"2023-12-03T11:49:08","date_gmt":"2023-12-03T11:49:08","guid":{"rendered":"https:\/\/cookingwithdia.com\/?p=8452"},"modified":"2023-12-03T11:49:08","modified_gmt":"2023-12-03T11:49:08","slug":"scrumptious-fans-of-nostalgic-malted-drink-rejoice-as-it-returns-to-shelves","status":"publish","type":"post","link":"https:\/\/cookingwithdia.com\/everyday-meals\/scrumptious-fans-of-nostalgic-malted-drink-rejoice-as-it-returns-to-shelves\/","title":{"rendered":"‘Scrumptious’ Fans of nostalgic malted drink rejoice as it returns to shelves"},"content":{"rendered":"

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Horlicks is known for its creamy, malty flavour which takes form in classic drinks and now, a range of new nourishing shakes.<\/p>\n

But longstanding fans of the brand may remember the “malty tablets” that were sold some 20 years ago on supermarket shelves.<\/p>\n

The retailer has announced the return of the iconic product to mark the 150th anniversary of Horlicks as a brand.<\/p>\n

Horlicks was developed by two British-born brothers, William and James Horlick, in the US in 1873 and came to India with the British soldiers in World War I in 1918 as a diet supplement.<\/p>\n

People in India took to enjoying Horlicks as a family drink in the early 1940s and 1950s, and Britons followed suit.<\/p>\n

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Considered to be most popular here in the UK during the 1980s, the malty tablets were last sold around the year 2000.<\/p>\n

Now, fans of the nostalgic drink will be able to purchase them exclusively in B&M stores ahead of Christmas.<\/p>\n

According to Horlicks, the decision to bring the sweet treats was made in response to “unprecedented demand from consumers across the nation”.<\/p>\n

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